Real problems. Real fixes. Real Google Ads results.

Every business below came to me with the same story: the ad budget was going out, but the results weren't coming in. Here's what I found, what I fixed, and the numbers straight from the dashboard.

$813KConversion value, home service business
107Customers in 30 days, New York
15.63xROAS in 14 days, e-commerce
$50K+Google Ads spend managed

How I got these results

A walkthrough of the campaigns behind the numbers.

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$813K, home service107 customers, New York15.63x ROAS, e-commerce101 leads, local service
Home service business, lead generation

$49.2K in ad spend. $813K in conversion value.

Aug 3 – Oct 2, 2026
$813KConversion value
$49.2KAd spend
2.74KConversions
$17.98Cost per conversion

The problem

The business was spending heavily on Google Ads but couldn't see which clicks were turning into real leads. Budget was going out every day with no clear picture of what was actually working.

What I did

  • Fixed conversion tracking so every lead was measured accurately
  • Removed wasted clicks week after week with search term reviews
  • Shifted budget toward the campaigns that were delivering results
  • Kept testing ads and landing pages to lower the cost per lead

Google Ads dashboard

Campaign breakdown and more snapshots from the same account

Home appliance brand, New York

$13.4K in ad spend. 107 customers. 30 days.

Sep 1 – 30, 2026
107Conversions
$13.4KAd spend
2,400+High-intent clicks
$5.61Avg. cost per click

The problem

Competing in one of the most expensive markets in the US, the brand was paying for clicks from people who were only browsing, and the calls and sales weren't following.

What I did

  • Targeted buyers searching to purchase, not just browse
  • Cut wasted spend with tight negative keywords
  • Focused location targeting on the areas that actually convert
  • Optimized daily instead of setting it and forgetting it

Google Ads dashboard

More local service campaigns I managed in the same month

E-commerce brand, Google Shopping

15.63x ROAS in just 14 days

14 days
15.63xReturn on ad spend
$8.35KAd spend
38.3KClicks
$18.37Cost per conversion

The problem

The store was spending on Google Shopping without a clear path to profit. More budget wasn't the answer, because the structure underneath it wasn't built to make money.

What I did

  • Cleaned up the product feed
  • Set up accurate conversion tracking
  • Rebuilt the campaign structure
  • Optimized search terms continuously
  • Made every decision based on the data
Local service business

101 leads in 30 days

Apr 23 – May 22, 2026
101Leads
$13.9KAd spend
2.09KClicks
$6.67Avg. cost per click

The problem

Clicks were coming in, but not enough of them were turning into calls and booked jobs to justify the spend.

What I did

  • Focused the budget on high-intent local searches
  • Removed search terms that brought clicks but no leads
  • Tracked calls and forms so Google could optimize for real leads

Google Ads dashboard

Is your ad budget going out while the calls aren't coming in?

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