$13.9KAd spend
101Leads
2.09KClicks
$6.67Avg. CPC
The problem
Clicks were coming in, but not enough of them were turning into calls and booked jobs to justify the spend.
What I did
- Focused the budget on high-intent local searches
- Removed search terms that brought clicks but no leads
- Tracked calls and forms so Google could optimize for real leads
The result
In 30 days the account generated 101 leads from 2.09K clicks.
From the Google Ads dashboard. Tap to enlarge.
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