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Home appliance brand, New York
$13.4K in ad spend. 107 customers. 30 days.
Sep 1 – 30, 2026$13.4KAd spend
107Conversions
2,400+Clicks
$5.61Avg. CPC
9.01%Best campaign CTR
23.81%Best conversion rate
The problem
The brand was competing in one of the most expensive markets in the US. Clicks were coming from people who were only browsing, and the sales weren't following.
What I did
- Targeted buyers searching to purchase, not just browse
- Cut wasted spend with tight negative keywords
- Focused location targeting on the areas that actually convert
- Optimized daily instead of setting it and forgetting it
The result
In 30 days the account brought in 107 customers from 2,400+ high-intent clicks at a $5.61 average CPC.
From the Google Ads dashboard. Tap to enlarge.
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