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Local service business, small budget
29.5 leads from a $510 budget.
Aug 12 – Sep 10, 2026$510Ad spend
29.5Leads
$17.30Cost per lead
312Clicks
The problem
With a small monthly budget, every wasted click hurt. The business needed leads, not traffic.
What I did
- Kept the campaign tightly focused on high-intent local searches
- Blocked irrelevant searches with negative keywords
- Tracked every lead so the budget went only where it worked
The result
In 30 days, $510 in ad spend brought in 29.5 leads at $17.30 each.
From the Google Ads dashboard. Tap to enlarge.
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